The results speak for themselves. According to Redken Artist Adina Doss "When I lift a client's hair (colorist speak for lightening), there is an undertone that comes up, which I like to call 'raw blonde.' Still Wondering What Happens If You Put Purple Shampoo On Dry Hair? The purple shampoo bottle will tell you to apply it to wet hair in the shower for 10 minutes, but is to apply it to dry hair and leave it on for upwards of 15 minutes and THEN wash it out. Actually I was surprised at how much of a difference purple shampoo made. Those of us with blonde hair need purple shampoo because of how the hair is lightened in the first place. Silver shampoo can achieve anything from muting brassy tones for a warm honey blonde, to a cool white platinum depending on starting hair shade and how the long shampoo is left on the hair. Purple toning shampoo is the ideal way to maintain color and combat dullness to keep your blonde hair fresh and vibrant between salon visits. It makes a huge difference in a good way… Purple shampoo pointers… When you first start using purple shampoo, use it every other time you shampoo and then adjust your useage from there. If there’s one hair care product we’re seeing more and more of lately, it’s purple shampoo.On the other hand, something we haven’t heard a ton about is purple shampoo for brown hair.Often touted as a brightening, brass-busting shampoo for blonde hair, purple shampoo actually works to neutralize yellow and orange hues in colored hair of various shades. If you’re new to purple shampoo, ease your way into it. Finally at around the 4:08 mark she shows some before and after shots. The best thing is you have a chance for 100% purple pigment penetration! Mix some purple shampoo with your regular shampoo to make sure you don’t overload your hair with purple the first time. There are a handful of clean color shampoos available, but I chose Kavella because their products are a step above other natural purple shampoo options in many ways. Allow the purple shampoo to absorb for five minutes, before rinsing thoroughly; If your hair is particularly yellow, or orange, and you feel you need a big dose of purple to cool it down – you can leave the shampoo on for longer, even up to a half hour. Kavella’s color shampoos have the best and cleanest purple shampoos that REALLY work (before and after photos are proof)!. Our picks include drugstore and luxury options. If you find that it’s still brassy, start using it every time you shampoo. If your blonde or silver hair or highlights are turning dull, brassy, or streaky, purple shampoo is your answer. Residue from other products could prevent the purple tones from absorbing into your hair. Before using a purple shampoo, wash your hair with a clarifying shampoo to remove product buildup. Learn more about shampoo Purple Hair Mask. Here’s a photo of one of my clients before and after she started using purple shampoo for the first time. I first tried Kavella a few years ago, and recently discovered that they had launched color shampoos.